Hit reset on damaged hair with Pureology Strength Cure Shampoo—a luxurious, sulfate-free formula that gently cleanses while fortifying weak, overprocessed strands. Infused with Astaxanthin (a powerful antioxidant) and Pureology’s exclusive Strength Cure Asta-Repair™ Complex, this reparative shampoo helps heal micro-scarred hair and reduce breakage from the very first wash.

Its creamy lather not only strengthens but also protects your color, thanks to the AntiFade Complex®, leaving your hair soft, vibrant, and visibly healthier with every use.

Vegan. Sulfate-free. Safe for color-treated and chemically damaged hair.

Key Benefits:

•  Gently cleanses without stripping color
• Repairs and strengthens damaged, brittle strands
• 100% vegan and sulfate-free formula
• Adds softness, manageability, and shine
• Signature aromatherapy blend of raspberry, peach, and water flowers

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How to Use:

Apply a dime-sized amount to wet hair. Lather and massage into scalp. Rinse thoroughly. For best results, follow with Pureology Strength Cure Conditioner.

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Pro Tip:

Pair with the Pureology Strength Cure Miracle Filler Treatment for an extra boost of protein and protection—especially before heat styling or color services.